Despite being a relatively new profession in Vietnam in recent years, Event organization is growing at a fast pace with the need to promote brand and new products of businesses. Needs to organize various events such as customer conferences, product launches, groundbreaking ceremonies, inauguration ceremonies, major competitions (television singing, sports competitions), seminars, exhibitions, etc. The increasing number shows the important role of event management for organizations and businesses.

There are many ways to understand what is event depending on the perspective of the insider. Marketers consider events to be a useful below-the-line tool that helps brands “communicate” with their target customers in the most accurate and impressive way. Event organizers, conferences, seminars … see the event as the end result of a series of logistics jobs that aim to meet attendees’ expectations …

Event management usually includes the following steps: brand research, identifying the target audience, setting event goals, developing key ideas, setting budgets and implementation plans. logistic, personnel and technical factors to implement the program, review and conduct other post-production activities to help prolong the effects of that event.