AeonMall step by step conquered the Vietnamese people with four large commercial centers with many different services, a humanistic business philosophy.
Present in Vietnam in 2014 with the first shopping mall in Ho Chi Minh City, after only 4 years, AeonMall gradually conquered Vietnamese customers, expanding its business network with 6 major commercial centers, of which 4 The center has been put into operation. On average, each AeonMall welcomes one million visitors to shop every month.
AeonMall Vietnam quickly conquered Vietnamese customers.
The journey of brand positioning in Vietnam
In an interview, Mr. Iwamura Yasutsugu – General Director of AeonMall Vietnam commented on the business orientation of his business with two short words – different from other people. In fact, AeonMall is on a path that not many businesses dare to take – even potential investors.
In 2014, AeonMall could choose a beautiful location in the heart of Ho Chi Minh City to open its first shopping mall. However, this business was surprising when it chose Tan Phu district – the suburbs of Ho Chi Minh City. Before entering the Vietnamese market, this company did a thorough research with a long-term investment strategy.
After the success in the Southern commercial real estate market, AeonMall strongly promoted the expansion of the business model with diversified and Japanese standard quality goods for customers in the Northern provinces. AeonMall Long Bien quickly became a new icon, not only a shopping center but also a place to rest and reunite suitable for everyone.
The shopping mall is always bustling with customers whether it’s on weekdays or on weekends.
With the orientation of becoming a developer and life designer, AeonMall hopes to bring customers convenient and environmentally friendly shopping spaces. This “giant” identified Vietnam as the most important partner in Southeast Asia. In 2018, this business held the groundbreaking of 2 shopping centers, AeonMall Ha Dong and AeonMall Le Chan Hai Phong, with the expectation of spreading a positive shopping and entertainment experience to customers.
Conquering the Vietnamese people thanks to the humanistic philosophy
At the end of November, typhoon No. 9 landed in Ho Chi Minh City, causing many roads to be deeply flooded, many customers were stuck in AeonMall Binh Tan commercial center. The management board of the commercial center and staff have moved all guests to the 3rd floor of the center and distributed curtains, pillows, cakes, water … or milk and diapers for the babies with encouraging words. peace of mind.
This story is shared on social networks and is highly appreciated by many people. During 4 years of operation, AeonMall not only won the hearts of consumers thanks to the advantages of goods, but also conquered customers by its professional service and dedication to service.
With the motto “Customer is number 1”, each AeonMall space becomes a friendly home for all customers. In 2018, AeonMall Vietnam also brought a contest with a history of 20 years in Japan to Vietnam to honor the art of sales and customer care skills for the staff.
In addition, the business also participates in many community activities such as jogging to raise funds, planting trees around shopping malls, awarding scholarships to excellent students, turning off the power to support Hours Earth…
“In addition to quality of goods and services, we want to conquer Vietnamese customers through humanistic philosophies and meaningful activities”, said AeonMall representative.