Every February 14th, they flock to Shibuya, screaming slogans like “Destroy Valentine!” or “Smash romanticism!”, even “Don’t let chocolate candy companies manipulate you!”
It has been nearly twenty years, in any case, a group of men pulled together to the Shibuya area, Tokyo (Japan) to protest against the Valentine.

They claim to be the Kakumei-teki himote doumei, roughly translated as the “Unattractive Man Alliance”. This group of ugly men is led by a guy named Takayuki Akimoto.

Every February 14th, they flock to Shibuya, screaming slogans like “Destroy Valentine!” or “Smash romanticism!”, even “Don’t let chocolate candy companies manipulate you” …

In addition to the men who are not very attractive, there are times when women also ask to join the Kakumei-teki himote doumei because of hatred.

According to Akimoto, everyone in the group volunteered to participate: regardless of F.A or being chained, if he hated the true Valentine, he would just come along for fun.

However, they always marched in peace, even receiving curious, amused gaze of people around them. Just like that in the past 12 years, this group even once protested against Christmas, also a special dating occasion for Japanese youth.
In fact, Valentine is a humanitarian holiday, but it accidentally pressures people who are self-aware of their beauty.

Akimoto shared: “Don’t judge anyone by the amount of chocolate they receive on Valentine’s Day … It’s wrong to laugh at those who are less attractive.”

In fact, Akimoto and his friends in the “Alliance” do not show extreme behavior in the marches, they believe in the humor and the spiritual values ​​that it creates.

They claim to have created the trend of giving chocolate to friends and relatives on Valentine’s Day as a way to show affection and care, instead of just giving it to their lover.