Virtual reality technology has become quite familiar with the world, but in Vietnam is still very new, young people do not have many opportunities to interact and get acquainted. So, how is virtual reality in Vietnam growing? What is the perspective of people in the industry?
With a small talk with Mr. Nguyen Nguyen – CTO and Mr. Thanh Bui – Art Director of Rolling Ant – one of the world’s leading companies in virtual reality and interactive 3D, iDesign hopes to bring a new perspective. from insiders to those who have rekindled their passion for virtual reality.
Virtual Reality (Virtual Reality) (VR) is a human-like environment designed through specialized software applications, displayed via computer screens or virtual reality glasses. VR brings more immersive experiences, viewers feel like they exist in the virtual reality space itself.
To implement a virtual reality project, the team needs a combination of many personnel positions including: producer, art director, architect, scene manager, programmer, 3D artist …
After that, the process of creating virtual reality starts from 3D rendering, then put into the game engine (a software written to design and develop video games) before being programmed to interact, then the final step. Edit materials, lighting so that the most realistic. Each stage or position is important and contributes to the overall success of the project. Compared to conventional projects, the difference is insignificant, the key is still the close cooperation of each location. However, aesthetically, VR still has certain limitations, which is also the difficulty of an art director of virtual reality projects.
VR will change people’s lives in many areas, not only in games and architecture, but also in marketing, sales, teaching, etc. For example, in sales, for time-consuming products. and manufacturing costs like cars, virtual reality can be used in showrooms. Instead of many real cars with different models and high prices, customers can completely choose the color, shape, interior exactly like reality with VR. In teaching, medical school students can experiment on VR instead of real samples.
In Vietnam, the most common application is virtual reality in real estate, building buildings and offices. The advantage of VR is to give investors, architects a visual perspective, more detailed images before and after construction of the design, helping customers have a more realistic experience, making decisions. much faster than traditional sales. On the other hand, it also helps shorten the time and effort of the marketing team. Currently, many investors are adopting this technology because they see the benefits that it brings.
However, the main reason why virtual reality is not so popular is that it is expensive and too new, and many companies are accustomed to describing products merely by photos and videos, only large companies. there is a need for quick technical updates and eligibility as well as funding for implementation. Besides, another reason few people think of when talking about VR difficulties. That is … the human side.